Search Engine Marketing Management

Focusing on return on investment (ROI) management

Keyword Research and Analysis

Three ‘steps’ to success:

  • ensuring the site can be indexed in the search engines
  • finding the most relevant and popular keywords for the site and its products
  • using those keywords on the site in a way that will generate and convert traffic

Website saturation and popularity

Essentially, how much presence a website has on search engines

  • increasing the quality and number of pages the site has indexed on search engines, as well as how many backlinks the website has
  • ensuring that pages contain keywords people are actually looking for

Paid Online Advertising

Paid advertising across a variety of platforms

  • Search retargeting
  • Google Adwords
  • Bing Ads
  • Pay Per Click
  • Article submissions
  • Social Media Advertising

Social Media Marketing

This type of marketing involves growing and utilizing social media to influence consumers that your product and/or services are valuable

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • YouTube

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