Analytics for Your Business

Keep yourself up-to-date on how your Digital Marketing campaigns are performing


SEO Metrics

The SEO reports that you review with our SEO team will have four metrics specific to Web Search data:

  • Impressions: the number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions
  • Clicks: the number of clicks on your website URLS from a search results page, not including paid AdWords search results
  • Average Position: the average ranking of your website URLs for the query or queries.
  • CTR: Click through rate, calculated as Clicks / Impressions * 100

Call Tracking

Knowing what makes your phone ring is one of the keys to on-line success

  • Call Tracking Everywhere: Know how to measure your phone call conversions from your digital and offline marketing campaigns
  • Record Phone Calls: When you record your calls, it makes it easier to train staff, improve customer service, and qualify your leads
  • Prove your ROI: As a business, knowing where your profits are coming from is a powerful tool

Geographical Analytics

At a glance, you can see which countries are generating the most search activity for your site on search. This can be broken down into the following search activities:

  • Web search
  • Mobile search
  • Video search
  • Image search

Landing Page Analytics

Using data to understand the key performance indicators on your landing pages to optimize for conversion

  • Number of landing page views
  • Ratio of views to form submissions (AKA Conversion Rate)
  • Raw number of submissions
  • Number of leads from those submissions
  • Number of customers

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Idea Vessel
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Henderson,
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